Critical Awareness: The responsibility to be more alert and questioning about the price and quality of goods and services we consume.

Action: The responsibility to assert ourselves by acting to ensure that we get a fair deal, as long as we remain passive consumers we will continue to be exploited and manipulated.

Social Concern: The responsibility to consider the impacts of our consumption patterns and life styles on other citizens especially the poor disadvantaged or powerless consumers whether they be in the local, nation or international community.

Environmental Awareness: The responsibility to realize the environmental costs and consequences of our consumption patterns and life styles. We should recognize our individual and collective responsibility to conserve natural resources and to preserve earth for present and future generations.

Solidarity: The responsibility to come together and organize consumers in order to enhance the strength and influence required to promote and protect their interests.